Sydney University

MediaWall - Engaging Advertising

New insights into human-computer interaction are at the heart of a public Cruiser MediaWall installation the University of Sydney. Owned by the university’s CHAI research group, the system provides a real-world demonstration of how the general public interacts with new and unfamiliar technologies. Dynamic promotional content for the university’s Seymour Centre and Faculty of Engineering is displayed on the screen; users follow a series of system cues to engage with the content using Cruiser’s unique gesture control. The resulting research outcomes continue to inform ongoing modifications to the Cruiser Interactive system, building a more responsive platform for current and future clients.